top of page
background-web (3).png

CATEGORY 1 - BUILDING A CUSTOMER-FOCUSED CULTURE

JON PRUETT

Customer Experience Strategist
Enterprise Measurement & Design
Veterans Experience Office

U.S. Department of Veterans Affairs
JonPruett.png

Jon Pruett, a dedicated Army Veteran and Customer Experience Strategist in the Veteran Experience Office, is being recognized for significantly enhancing services for Veterans through innovative and data-driven solutions. His leadership in designing and implementing customer experience initiatives has positively impacted both internal stakeholders and the Veterans they serve.

Jon's contributions are diverse and impactful. He led the development and launch of the Transition Assistant MVP, a platform connecting transitioning Service members to essential benefits and services. His expertise in product design and UX/UI led to the creation of multiple prototypes and applications that streamline information sharing and improve efficiency within the VA.

Through strategic initiatives, Jon has reduced Veterans' email overload from up to 50 emails per day to a manageable number, enhancing communication effectiveness and user experience. His use of AI in creating promotional videos has effectively educated military command teams on supporting transitioning Service members, demonstrating his innovative approach to outreach and education.

Jon's efforts extend beyond technology and design. He led projects like the VA Survivor Benefits quick eligibility quiz and the Character of Discharge Letters prototype, simplifying access to crucial services and reducing confusion for Veterans. His human-centered design approach in the Caregiver Transition Project improved the navigation experience between DoD and VA resources for caregivers of injured service members.

Additionally, Jon's evaluation of the Uber Pilot for transporting Veterans to appointments highlighted opportunities to improve access to care, reflecting his commitment to enhancing service delivery through research and analysis.

Jon Pruett's impact reaches far and wide, influencing VA policy and operations through tools like the Team Capacity Tool and Customer Experience Interview Tool. His predictive analytics model has identified strategic areas for improvement, guiding future initiatives aimed at enhancing customer experience across VA divisions.

Moreover, Jon's contributions extend nationally through initiatives like the Veteran Experience Office Customer Experience Cookbook, setting standards for customer experience offices in federal agencies as directed by the President.

In summary, Jon Pruett's leadership and innovation have significantly improved the delivery of services to Veterans, caregivers, and stakeholders within the VA. His holistic approach to customer experience and strategic initiatives continues to shape policy and improve efficiency, ultimately benefiting Veterans and taxpayers alike.

A PROUD MOMENT WITH HIS CUSTOMER

bottom of page